Every good farmer knows when it’s time to plough the old paddock and sow a new crop. Well, friends, after years of trading under our trusty “Aus Gro” badge (yes, we know some of you thought it was Aus-Gro, Aus-Grow, even Aus-Cow 🐄), we’ve tilled the soil, sharpened the blades, and harvested a brand new look for Aus Agro.
Just like a bumper hay season, this rebrand has been a long time coming and we’re pretty excited to show it off.
Why the Change? 🌾
Think of our old logo like a hardworking tractor: reliable, tough, and a bit rough around the edges. It had its quirks: a leafy “A”, a cow’s head, and a bit of mystery about how to pronounce it. But as Aus Agro grew (pun absolutely intended), we realised it was time for something more modern, legible, and ready for the long haul.
Now, with bold lines and clean lettering, you can read AUS AGRO loud and clear, whether you’re scrolling on your phone in the paddock or checking spec sheets in the shed.
What We Kept (Our Roots) 🌳
While the cow’s head and leafy “A” have trotted off to greener pastures, we’ve kept our farming DNA alive. The name “Aus Agro” still proudly plants us in Australian soil, and our mission is still the same:
Helping farmers harvest more with less fuss
Delivering compact, efficient machinery that works as hard as you do
Staying connected to the land while embracing innovation
Think of it like upgrading from baling twine to net wrap: same job, but a smoother finish.
A New Website for a New Season 💻📱
We haven’t just stopped at a fresh coat of paint on the logo. Our new website now has full checkout functionality, meaning you can order your favourite products and restock straight from your phone. Whether you’re in the ute, the tractor cab, or kicking back after a long day in the paddock, Aus Agro is now just a tap away.
Convenience, speed, and reliability. That’s the crop we’re sowing online.
A Family Story 🌾👨👦
Now, if you’re nostalgic for the old cow-head-and-leaf “Aus Gro” logo, don’t worry. You can still spot it on our dad’s store (ausagro.com). Dad wasn’t exactly thrilled about the rebrand (let’s just say he thought the cow still had life in it 🐄), but we’re confident he’ll come around to the new look. After all, farming is about embracing change and trusting the harvest, and this new chapter is being written by us, Mat and Nick Salinas.
What’s Next 🚜
New branding is only the start. We’ve got fresh products on the horizon, new partnerships in the works, and a growing community of farmers who’ve hitched their wagons to Aus Agro.
So, whether you’re baling hay, wrapping silage, or just here to check specs, you’ll be seeing a lot more of the new AUS AGRO™.
Here’s to new seasons, stronger yields, online ordering, and a logo that finally makes sense.
From the whole team, thanks for being part of our journey, from “Aus Gro” to Aus Agro.
